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+* Introduction to Folklore
+
+* Three Levels of Culture
+1. Popular or Mass Culture
+2. Elite Culture
+3. Folk Culture
+
+** Popular or Mass Culture
+_Mass media_ & mass produced; stuff that gets sold.
+
+e.g., barbies, french fries, lotr
+
+key characteristics:
++ Mass Produced
++ "Author", "Producer" - we know exactly who created it.
++ _Mass Media_
+** Elite Culture
+_Formal training_ and money, small audience
+
+Classical Music, fine art
+
+key characteristics:
++ Formally Schooled
++ Small percentage of population
++ Focus of the university
+** Folk Culture
+Sense of community,
+
+e.g. quilts
+
+key characteristics:
++ Informally learned
++ Often traditional
++ Dynamic
+
++ Migrates
++ Multiple versions
++ Often learned in small groups
+
++ Anonymous or bears stamp of community
++ Funcional/Expressive
++ Structured
+
+* Folklore
+Folklore is the dynamic process of conveying informal knowledge and culture.
+
+Folklore does not mean "old, untrue, or quaint" things!
+
+** Digital Folk Culture
++ Grassroots
++ Not corporate
++ Gets reworked